Discover a Hidden Florida When You Attend the Next Field to Vase Dinner

Make Your Trip To Florida's Fern Country An Adventure!

Many think of Florida as the premiere spot for sand, sun and some magic as the guest of a famous mouse.

But there’s more than palm trees swaying in the breeze in the Sunshine State, and the American Grown Field to Vase Dinner will highlight the very best of the state when it stops at FernTrust in Seville, Florida, on Saturday, November 18.

It’s your golden chance to explore the fern capital of the world with floral guru J Schwanke, and it’s your ticket to a world you didn’t know existed in central Florida.

Here are some ways to make the most of your time in Florida:

Everything old is new again

Volusia County’s motto, “old Florida, new vibe,” fits your getaway like an airline ticket in a carry-on bag.  Seville is all about an old-fashioned, undiscovered, lush Florida from the past.

Start with a change of pace for water lovers: the St. Johns River Blueway, one of only 14 American Heritage Rivers in the country, is an excellent place to grab a canoe, kayak or riverboat and get into the stream! Chances are good you’ll have a chance to watch turtles, gators, manatees and more than 200 species of birds while floating along. Or grab a fishing pole and bring home some crappie and bass to cook over a campfire.

State parks, too, invite you to experience nature in fresh ways. Blue Spring State Park is home in the fall and winter to herds of manatees, who flock to these 72-degree springs.

Deleon Springs State Park’s historic tour boat takes you for an up close and personal journey into the beauty of Florida’s interior. Here, you’ll find a spring that produces 19 million gallons of water a day, and in temperatures warm enough to swim, snorkel and even scuba dive in year round.

And don’t leave without stopping for a hearty meal at the Old Spanish Sugar Mill Restaurant. They’ll hand you the homemade pancake mix of your choice and you cook your breakfast in the middle of the table!

Continue to follow the water to neighboring Woodruff National Wildlife Refuge, where 22,000 acres of lakes, creeks and marshes are waiting for you to explore by canoe or kayak.

Crank up the adventure

Thrill rides? Sure, we have those too! Nothing beats a quintessential airboat trip to hunt for alligators (cameras are your only shots, of course), and we have several captains throughout the county ready to take you on the ride of your life along the dark waters of the St. Johns River.

And you’ll probably find more than gators in these swamps. Look for wild hogs along the shoreline as well.

If the gentleness of a manatee catches your attention, a guided kayak eco-tour is the right choice. Your guide will direct you to the paddle with these intriguing creatures up close and personal.

Speaking of catches, you haven’t lived until you try bow fishing, a year-round archery sport that pits your aim against your dinner. It’s a fast-paced way to fish, and you should get the hang of it within a few arrows.

Or, hire one of Florida’s former professional fishermen to take you out and guide you in catching trophy fish big enough to impress the folks back home. (Psst, we’re talking prize-winning bass!)

DeLand even offers a fish camp where you can hang out on the porch of your own cabin and pull your boat rental right into the slip a few feet away.

Main Street

Just a hop, skip and jump from the Field to Vase dinner, DeLand’s downtown scene is not your grandmother’s main street. Here, Old Florida meets a contemporary vibe for an eclectic mix of boutiques, galleries and nine museums. It’s a destination for dining and microbreweries you won’t find on every exit off the interstate. Just be sure to stop at the larger-than-life murals along your walk for some unique selfies to share. (#DelandWings is the most popular).

The Stetson Mansion in Deland is part of Florida’s First Luxury Estate and the grandest home ever built in Florida before the 20th century.

The city is the brainchild of Henry DeLand, who originally lured residents with promises they could grow oranges here and build a good life. He started schools, hotels and even a college in the 1880s, only to have a severe storm wipe out his fortune. That’s when his friend, John D. Stetson of the hat fame, stepped in to help save Stetson University. Today, Stetson Mansion, open to the public, offers a fascinating glimpse into the glamour of the state’s first luxury mansion. TripAdvisor named it  “Florida’s Most Popular Attraction” and one of the “Top 10 Places to Visit in Florida.”

Bonus: November 15 kicks off the spectacular holiday theme at Stetson Mansion, often called “Christmas on steroids.”

Fly Into the Fall In Florida 

Skydive Deland is one of the busiest “dropzones” in the world.

Join more than 100,000 people who will  shake things up with a skydive. Deland Skydive touts itself as one of the busiest drop zones in the world. (Yes, they offer tandem jumps for beginners!)

And don’t forget: Seville is less than an hour’s drive from Daytona Beach and 80 minutes from the amusement parks of Orlando, so you can have your Florida and make new memories, too.

But first, reserve your seat for our American Grown Field to Vase Dinner at FernTrust, the main attraction in Florida this fall.

Field to Vase Dinner is Launch Pad For New Line of Floral Design Products

Longtime Dinner Tour Sponsor Syndicate Sales Unveils New Products on Chapple’s Farm

The American Grown Field to Vase Dinner Tour tends to make news in the communities where it stops. But at a recent stop at Hope Flower Farm in Waterford, Virginia, the dinner was the site of a very special announcement from longtime tour sponsor Syndicate Sales.

Guests of our recent Field to Vase Dinner in Waterford, Virginia, enjoyed both the beauty of Hope Flower Farm and the stunning designs created by Holly Chapple.  Photo: Taken by Sarah Photography.

The firm announced the “Holly Heider Chapple Exclusively for Syndicate” line of containers and mechanics to be released in January 2018. Of course, there was nowhere better to launch the line than right there on Chapple’s flower farm!

Anne Graves of Syndicate Sales made the exciting announcement of their partnership with Holly Chapple during the dinner.  Photo: Taken by Sarah Photography.

Syndicate Sales Public Relations Manager Anne Graves says the company partnered with Chapple to design a line of containers that’s fluid and romantic, much like Chapple’s decadent design style. The products will help designers achieve Chapple’s sprawling, airy look.

The new product line also includes the mechanics needed to achieve the Holly-like aesthetic.

The containers, available in clear glass and opaque black and white durable plastic, feature a footed compote design.

One of Holly Chapple’s gorgeous designs that captivated guests at our Field to Vase Dinner at Hope Flower Farm. Photo: Taken by Sarah Photography.

The upscale glass containers are perfect for “show-stopper” arrangements. The plastic compotes are made of light but durable plastic and are great for transporting Chapple’s unmistakable floral design look to venues.

The mechanics are what Chapple refers to as a “pillow and an egg” ­– grid-like tools to hold flowers in place in containers. These spectacular mechanics eliminate the hassles of fussing with chicken wire and other materials to create loose horizontal bouquets. The “egg” concept lets designers insert flower stems from all angles while keeping them in place during the design process.

The “pillow” follows the same principle, resting on the top of the vase rim and ensuring stems stay in one place and remain hydrated without getting crushed. Because the mechanic rests on top of the container, stems can be inserted around the rim, appearing to spill gracefully over the vase’s edge.

All products in the line are reusable and 100 percent recyclable.

Graves said the recent American Grown Field to Vase Dinner was the ultimate place to launch the line – after all, Syndicate is a quintessential family-owned American company based in Indiana.

Syndicate’s three-year sponsorship of the dinner tour is equally impressive. “There was no more fitting place than at a Field to Vase Dinner, where the crux of the event is about American Grown, to launch the line. And there’s nothing we like to celebrate more than the people, relationships and culture that keeps our industry going,” Graves explains. “It’s a natural fit.”

Naturally, Certified American Grown is extremely grateful for Syndicate’s ongoing support!

For details on the new container and mechanics collection and to sign up for exclusive updates regarding the January 2018 release, check out holly.syndicatesales.com.

Holly Tests Her Hope With Field To Vase Dinner

Field To Vase Dinner Is First Big Dinner Event on Hope Flower Farm

Certified American Grown flower farmer and floral designer Holly Chapple was recognized during dinner for her 25 years in business. Photo: Taken by Sarah Photography

On Sunday October 8, the American Grown Field to Vase Dinner Tour stopped in Waterford, Virginia, where 122 people enjoyed a magical evening at Hope Flower Farm. Certified American Grown flower farmer and floral designer Holly Chapple and her husband, Evan, purchased the farm in 2015 to be a floral designer’s paradise; a creative space for designers to come design, where people could host special events and where beautiful American Grown Flowers could grow.

The American Grown Field to Vase Dinner was the farm’s first big dinner event.

Never before had a ticketed event been held on the farm. Never before had a dinner for over 100 people been set inside their barn.

And you would have never known.

All Certified American Grown Flowers were used to create the evening’s tablescape.
Photo: Taken by Sarah Photography

One guest shared their experiencing saying, “The beautiful countryside, the magnificent floral arrangements, the gorgeous tablescapes, the gracious hosts, the happy dinner guests, the vintage architecture of the buildings all combined for an evening of magic.”

Magical indeed.

The threat of rain forced the decision to move the dinner inside one of the two large barns at Hope Flower Farm. The other barn played host to the dinner’s reception. While the rain held off, the double-barn experience worked out wonderfully, giving guests the opportunity to see and explore both the inside and outside beauty of the old dairy farm.

The floral-inspired cocktail by Catoctin Creek was a hit among guests. Photo :Taken by Sarah Photography

During the reception, Holly and Evan provided a personal tour of the farm, highlighting its history and their vision for its future. Our guests also enjoyed a special floral inspired cocktail by Catoctin Creek Distillery, located just down the road from Hope Flower Farm. The evening’s wine was provided by our national sponsor Geyser Peak Winery and the beer was provided by Old Ox Brewery of Ashburn.

 

 

Guest were encouraged to join Holly and Evan on a personal tour of their farm. Photo: Taken by Sarah Photography

 

A wonderful meal prepared by Tuscarora Mill Restaurant (aka Tuskies) was served family style and displayed beautifully on custom wood platters.

A beautiful presentation of the grilled beef, pork, chicken with braised beans and polenta. Photo: Taken by Sarah Photography

Chef Thomas Harvey shared what inspired the evening’s menu, thanking the local produce farms for providing the fresh and seasonal ingredients used throughout the menu that evening.

All of our Field To Vase Dinner events are special, but our dinner at Hope took a turn, a very special and personal turn, to recognize our evening’s host, flower farmer, floral designer and event planner Holly Chapple, for her 25 years in business. As a complete surprise to Holly, we took the opportunity and occasion of our Field to Vase Dinner to help honor and acknowledge Holly for her 25th anniversary in business. Holly was presented with a special resolution from Congresswoman Barbara Comstock who read her letter to Holly and announced that the recognition would be written into the Congressional Record. All of our guests were invited to sign a special framed print of Holly and Evan (Holly’s favorite photo of her and Evan), which was presented to Holly along with a one-of-a-kind focaccia bread created by Tuskies, her first client 25 years ago.

Congresswoman Barbara Comstock reads her Congressional resolution to Holly, acknowledging Holly for her 25 years in business. Photo: Taken by Sarah Photography

Holly is presented with the framed print that was signed by all of our Field to Vase Dinner guests, congratulating her on her 25th Anniversary. Photo: Taken by Sarah Photography

Holly with her resolution and print. Photo: Taken by Sarah Photography

It was a wonderful conclusion to a magical evening on a beautiful American Grown Flower farm where photos by Taken by Sarah Photography helped to capture the occasion. Over 300 photos from the evening can be found on our Flickr page.

The glow from the evening’s festivities inside the barn. Photo: Taken by Sarah Photography

 

Guests love grabbing an all-American Grown Flower bouquet to go with their fun-filled swag bag. Photo: Taken By Sarah Photography

Some of our guests were able to take home an all-American Grown Flower arrangement from the table designed by Holly and her team.

American Grown Flowers Are Focus of National Geographic Coverage

Certified Farmer Andrea Gagnon Shares the Origin Matters Message, Wows With Her Flowers

The November issue of the National Geographic features Certified American Grown flower farmers Andrea Gagnon of Lynnvale Studios.

It’s not every day that National Geographic rings your phone. But that’s exactly what flower farmer Andrea Gagnon experienced when the renowned publication reached out to her to request an interview and photo shoot on her Gainesville, Virginia, farm.

The coverage – touting the American Grown Flower movement – can be found in the venerated magazine’s November 2017 issue.

“I grew up in a household where National Geographic was renowned and never thrown away,” Gagnon explains. “It was an incredible process. The photographer came out months before the article was written and we spent seven solid hours shooting.” Yep, seven hours.

Shooting what? Just-picked American Grown Flowers from Gagnon’s LynnVale Studios, a 10-acre flower farm and art studio owned and operated by Gagnon and husband, Lou.

In the course of the photo shoot, the Gagnons created bouquets and centerpieces, along with four versions of a “flower painting” on the barn floor and a stoop. It was one of the flower painting images that became the hero shot in the magazine.

Beautiful American Grown Flowers arranged by Andrea Gagnon were used to represent the bounty and renewed consumer interest in homegrown blooms.

“It was a thrill to observe and participate in the whole process,” Gagnon says. “It ranks among the top five of all of my professional experiences. I felt like I had been on a roller coaster thrill ride of design. I remember looking at Lou when it was over and I could barely stand up. It was so overwhelming and big.”

Also big – the opportunity to drive home the origin matters message, which Gagnon did with prowess in the article.

“The more awareness the American consumer has about where flowers come from, the better it is for all of  us,” she’s quoted as saying. “It’s just like asking, ‘Is this a local tomato for my BLT?’ Now people can ask, ‘Oh, is that a local dahlia?’”

How it happened

So how did the American Grown Flowers movement catch the eye of National Geographic?

Turns out that a writer for the magazine was one of the members of the media who were invited to attend the American Grown Field to Vase Dinner Tour held at LynnVale Studios in 2015. Months later, Gagnon received a call from the writer and the odyssey of making it into print began.

The flower farm at Lynnvale Studios played host to one of ten American Grown Field to Vase dinners held in 2015. Photo by Linda Blue Photography

During the interview there were lots of questions about the American Grown Flower movement and why it’s important to have consumer awareness about flower origin.

Flower farmer and floral designer Andrea Gagnon of Lynnvale Studios. Andrea also serves as a member of the Certified American Grown Council. Photo by Linda Blue Photography

“I never imagined it would make the magazine. What are the odds? I didn’t know until last week that it actually made it in,” Gagnon explains.

But it did. And Gagnon is still on cloud nine. She can’t wait for her father, the longtime National Geographic subscriber, who now lives in an assisted living facility, to see the coverage.

“I’m just so pleased for flower farmers and for these efforts to be acknowledged,” Gagnon says.

More photos from the American Grown Field to Vase Dinner at Lynnvale Studios can be found on our Flickr page. Simply click the photo to see more beautiful images from the flower farm. Photo from Linda Blue Photography

Design Star is Spreading the American Grown Flower Love Nationwide

Register for Portland Succulent Workshop With Christy Hulsey!

Christy Hulsey often promotes and tags American Grown Flowers in her posts promoting her design workshops and events. Click to register for workshop!

Earning the designation of “Design Star” is no small feat in a nationwide community of talented floral designers. And when Christy Hulsey, owner and creative director of Colonial House of Flowers in Statesboro, Georgia, earned the designation of 2017 Mayesh Design Star, she admits to being overwhelmed. And deeply honored.

As she puts it, it’s not every day that an “old-school” flower shop gets this kind of recognition.

But Hulsey’s not one to sit on her laurels. She’s making the most of the honor by wowing guests who participate in the Mayesh Design Star Flower Workshop Tour – with eight stops at Mayesh wholesale flower branches nationwide featuring hands-on workshops. And along with giving students a great opportunity to network, explore floral design, and brush up on social media and marketing tactics, Hulsey is sure to talk about a topic close to her heart. The origin of flowers and the importance of using Certified American Grown Flowers in designs.

“I believe origin matters. I know what various farms do really well and what I’m going to get, so when I’m creating a flower recipe, I need to know what I’m looking for and what farm can deliver it,” Hulsey explains.

It’s thinking wholesaler Mayesh also understands and supports. After all, Mayesh is a sponsor of the American Grown Field to Vase Dinner Tour, the award-winning pop-up dinner series that’s been criss-crossing America for three years.

For Hulsey, choosing Certified American Grown Flowers is deeply personal. She recalls how Mel Resendiz of Resendiz Brothers Protea Growers took her entire family on a tour of his farm, showcasing the flowers he grows and sharing his family’s story. From that day forward, Hulsey felt it was important to incorporate flowers from Resendiz’s farm when her designs called for it. “It’s important that I use a flower from his farm and think of him. It’s meaningful.”

Christy and her family met Mel Resendiz of Resendiz Brothers Protea during their family’s trip to San Diego.

Hulsey will carry the message to her next stop on the Design Star Flower Workshop Tour on Oct. 17 in Portland, Oregon. In fact, she continually shares the origin matters message in her social media posts for the tour and her stops at Pottery Barn stores nationwide where she leads succulent workshops for consumers and uses Certified American Grown plants. She will be featuring succulents from Mellano & Company and Dramm & Echter, both Certified American Grown flower farms, during the workshop in Portland.

What does she want florists and consumers to know? Using and buying Certified American Grown Flowers isn’t hard. It is important. And it does make a difference. And yes, origin does matter.

Click on image to register.

 

2018 Dinner Tour to Include Longtime Favorites, Exciting Surprises  

Now Seeking Floral Designer, Chef Recommendations

The American Grown Field to Vase Dinner Tour will stop at seven flower farms in 2018 – each unique in location, flower varieties grown and farmer story.

Next year, we return to one of our favorite farms, introduce guests to new farms on our tour and even include a few surprise destinations.

 

One of our most popular stops each year is The Flower Fields in Carlsbad. We’ll be returning there on April 26, 2018! So, mark your calendars!

Each year, guests at our Carlsbad dinner get to enjoy this spectacular view.

What makes this a popular and recurring stop? The photos say it all – guests are literally dining amid 50 acres of extraordinary color on a hillside overlooking the Pacific Ocean. Breathtaking doesn’t begin to describe it, because the visual majesty is paired with a multi-course artisanal meal, local wine, craft beers and a signature cocktail.

Which brings us to the next step in tour planning. We’re now seeking recommendations for floral designers and chefs who can bring their A-game to the Field to Vase Dinner at The Flower Fields.

Debi Lily stands in a sea of orchids during our Field to Vase Dinner at Gallup & Stribling in Carpinteria, CA. Debi was our featured designer in Carpinteria, hosting a sold out design workshop prior to the dinner.

Interested? Know someone who is?

Apply to be a featured designer and tell us all about your design vibe and skills. Or, apply to be a chef/caterer and let us know about your farm-to-fork experience and your cuisine expertise.

The American Grown Field to Vase Dinner Tour has worked with some amazing chefs and catering companies to help host our special flower filled dinner events. We are looking for more “farm to fork” partners in 2018.

Stay tuned for the unveiling of the entire 2018 American Grown Field to Vase Dinner Tour “map,” coming soon!

 

 

American Grown Field to Vase Dinner Tour Earns Marketer of the Year Award

We’re beyond thrilled to share that the American Grown Field to Vase Dinner Tour has earned the 2017 Marketer of the Year Award from the Society of American Florists’ (SAF) Floral Management magazine.

American Grown Field to Vase Dinner Tour earns front page attention in the June issue of Floral Management.

The prestigious award recognizes original, highly successful marketing campaigns that increase awareness and the overall sales of cut flowers.

What made for the winning entry? We’ve since heard that Marketer of the Year judges were impressed with the American Grown Field to Vase Dinner campaign on several fronts: its professional execution, its distinct branding and its impressive media pick up.

But what the judges really liked was the dinner tour’s smart and effective use of experiential marketing that immerses the consumer in a floral experience in such a unique way – they’re on the farm with the farmers and the designers, and then they’re surrounded by the beautifully designed flowers during the dinner, and then they leave with their own bouquet.

As one of the judges commented, “When a consumer experiences flowers in this way, it’s a win for the industry.”

For the uninitiated and the yet-to-attend, the American Grown Field to Vase Dinner Tour is a cross-country series of elegant, intimate pop-up gatherings located on flower and foliage farms from coast to coast. Seasonal, homegrown and sustainable blooming flowers dazzle on beautiful tablescapes elegantly dressed by top U.S. floral designers, while scrumptious meals are prepared by local farm-to-table chefs.

Photo by Linda Blue Photography

At each unique meal and through the accompanying farm tour and design demonstrations, guests make a personal connection between flowers and agriculture as part of America’s floral landscape. Along the way, they experience the age-old art and science of flower farming while being served platters of delicious, seasonal and locally grown fare through four courses, including specialty desserts accompanied by vintage wines, micro-brewed beers and floral-inspired cocktails.

Guests enjoyed a stunning tablescape at an American Grown Field to Vase Dinner at Jello Mold Farm in Mount Vernon, WA. Photo by Linda Blue Photography.

Each event includes a tour of the host farm by the resident farmer and a floral design demonstration with one of the nation’s premier floral designers.

As the Marketer of the Year Award winner, the American Grown Field to Vase Dinner Tour is the cover story on the September 2017 issue of Floral Management. [See the full story here.]

The recognition is truly an honor. And the attention it brings to America’s hard working flower farming families – now that’s the big news!

 

 

Resilient Fern Farmer Says The Show Must Go On Post-Hurricane

FernTrust ready to host pop-up dinner despite damage from Irma

 

Repairs are underway at FernTrust. David Register shares with us the impact on his farm and the region.

David Register is a stand-up guy. Despite significant damage to his farm from Hurricane Irma, he’s promising an amazing American Grown Field to Vase Dinner Tour at FernTrust in Seville, Florida, on Nov. 18. In fact, he thinks the hurricane presented the perfect opportunity to really educate guests about how fern and foliage farmers handle whatever Mother Nature deals them – and bounce back in record time.

Register, executive vice president at FernTrust, rebounded in a matter of

Where Should We Go In 2018?

Send Us Your Suggestions For American Grown Field To Vase Dinner Tour Stops

If our map has a blank look on its face, it’s because we’re just getting started with identifying stops for the 2018 American Grown Field to Vase Dinner Tour.

The Society of American Florists recently announced that the American Grown Field to Vase Dinner Tour has been awarded the “2017 Marketer of the Year.”

As we ramp up for our fourth year of this wildly successful tour – bragging timeout: the tour just won Marketer of the Year from the Society of American Florists (SAF)! [“Field to Vase Dinner Tour Wins Marketer of the Year“] – we’re busy asking flower farmers, florists, wholesalers, flower designers and our sponsors where we should stop in 2018.

We’re canvassing the country, checking out locations and looking to shine the spotlight on America’s best flower farms, floral designers and communities that exemplify the growing support and movement for American Grown Flowers.

Got a suggestion for the perfect location? Email us at  info@AmericanGrownFlowers.org and tell us why the American Grown Dinner Tour should stop in.

[Press Release] American Grown Field to Vase Dinner Tour Earns Prestigious Marketer of the Year Award

National pop-up dinner tour on America’s most beautiful flower farms is recognized for innovation, wide appeal, promoting American Grown Flowers

The American Grown Field to Vase Dinner Tour has earned the 2017 Marketer of the Year Award from the Society of American Florists’ (SAF) Floral Management magazine.

 

The prestigious award recognizes original, highly successful marketing campaigns that increase awareness and the overall sales of cut flowers. The award includes a $5,000 cash prize sponsored by Design Master Color Tool Inc.

The official presentation of the award and prize, scheduled to take place at the SAF Annual Convention in Palm Beach, Florida, was instead made today via a Facebook Live event hosted by SAF due to the impending arrival of Hurricane Irma. SAF cancelled its convention earlier this week.

 

“Marketer of the Year judges were impressed with the American Grown Field to Vase Dinner campaign on several fronts. It was so professionally executed – the branding is beautiful and carried throughout all elements of the campaign so thoroughly. And the media pickup was impressive. But what the judges really liked was that it is a smart and effective use of experiential marketing,” described Kate Penn, SAF chief content and publishing officer. “The campaign immerses the consumer in a floral experience in such a unique way – they’re on the farm with the farmers and the designers, and then they’re surrounded by the beautifully designed flowers during the dinner, and then they leave with their own bouquet. As one of the judges commented, ‘when a consumer experiences flowers in this way, it’s a win for the industry.’”

“The Field to Vase Dinner Tour has certainly inspired a national conversation about the importance of buying American Grown Flowers, while providing an intriguing way for consumers to show their support,” said Kasey Cronquist, administrator for Certified American Grown. “Thanks to the vision and commitment of our flower farmers, the Certified American Grown logo is now the largest consumer-facing brand in the floral industry, spotlighting the homegrown origin of flowers.”

The American Grown Field to Vase Dinner Tour, now in its third year, is a cross-country series of elegant, intimate pop-up gatherings located on flower and foliage farms from coast to coast. Seasonal, homegrown and sustainable blooming flowers dazzle on beautiful tablescapes elegantly dressed by top U.S. floral designers, while scrumptious meals are prepared by local farm-to-table chefs.

Click the image above to watch a video created in celebration of the Marketer of the Year Award

At each unique meal and through the accompanying farm tour and design demonstrations, guests, who attend from all areas of the country, make a personal connection between flowers and agriculture as part of America’s floral landscape. Along the way, they experience the age-old art and science of flower farming while being served platters of delicious, seasonal and locally grown fare through four courses, including specialty desserts accompanied by vintage wines, micro-brewed beers and floral-inspired cocktails.

Each event includes a tour of the host farm by the resident farmer and a floral design demonstration with one of the nation’s premier floral designers.

The American Grown Field to Vase Dinner Tour is annually presented by Certified American Grown Flowers, a unified and diverse coalition of U.S. flower farmers, including small and large farms located throughout the country. Certified farms participate in an independent, third-party supply chain audit to verify U.S. origin and assembly of the flowers they grow.

The dinner tour has been featured in Sunset Magazine, the Wall Street Journal, U.S. News & World Report, Martha Stewart’s online blog and in local print and broadcast media in nearly every city it visits. The American Grown Field to Vase Dinner format was also recently adopted by a floral industry group in Canada that deemed its event “Petals to Plates.”

Previous winners of the Marketer of the Year award, now in its 24th year, include an app that drives customer loyalty and engagement, a re-imagined florist’s business in Pennsylvania and a campaign to celebrate Women’s Day in the U.S.

As the Marketer of the Year Award winner, the American Grown Field to Vase Dinner Tour will be the cover story on the September 2017 issue of Floral Management.  Read the Floral Management feature story here.

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About Certified American Grown Flowers

Launched on July 1, 2014, Certified American Grown represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American Grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they grow. When it appears on bouquets, bunches and other packaging or store signage, the Certified American Grown brand and logo give consumers confidence in the source of their flowers and assures them that the flowers they purchase come from a domestic American flower farm. For more information about Certified American Grown flowers, visit www.americangrownflowers.org or Facebook/AmericanGrownFlowers.